Revisited: The smell of Studio 54.


The legendary club of all clubs had a famed guest list, a perfect play list, and a fabulous interior. But what did New York’s Studio 54 smell like? Find out here!

Top photo: Jerry Hall, Andy Warhol, Debbie Harry, Truman Capote, Paloma Picasso. at Studio 54. Via: www.jazzinphoto.wordpress.com



studio 54, diane von furstenberg, barry dillerDiane von Furstenberg and Barry Diller at studio 54, 1978. Via: jazzinphoto.files.wordpress.com © Pleasurephoto


 

A drug-fueled haze of … Halston, Gucci, Fiorucci.

 

Apart from a sweat-soaked drug-fueled haze of cigarette smoke, surely perfume wafted through the club. We don’t know what Klaus Nomi, Debbie Harry, or Bianca Jagger wore, but there were plenty of perfume lines born from regular guests. For one, star designer Roy Halston Frowick (“Just call me Halston!”) launched his successful perfumes 1-12 and Z-14 shortly before the opeing of Studio 54 in 1977.

 


halston vintage adStudio 54-inspired ad for Halston cosmetics, ca.1978.


 

Studio 54: a hotbed for legendary fragrances.

 

In 1978 Ralph Lauren launched two perfumes: the green-floral Lauren for women and the powerhouse classic Polo for men. And he same year an up-and-coming Calvin Klein presented his first signature scent, the eponymous Calvin Klein (“floral, feminine, and intense”). And then of course there was Yves Saint Laurent — the master. He celebrated the introduction of scandal-riddled Opium at the South Street Seaport on a pirate ship decked out with gold, red, and purple sails, 1,000 orchids, and a 1,000-pound Buddha statue. YSL, Loulou de la Falaise, Diana Vreeland, and the rest of the gang headed over to Studio 54 for the afterparty until the wee hours.

 


yves saint laurent at opium launchHalston, Loulou de la Falaise, Yves Saint Laurent, Nan Kempner and Steve Rubell at the Launch of Opium, 1978. Via: www.pinterest.com.


 

Studio 54: An olfactive merry go round.

 

Other classics that made their debut during this famed era were Oscar by Oscar de la Renta, Ungaro by Emanuel Ungaro, and Anaïs Anaïs by Cacharel and let’s not forget Fiorucci’s super popular fun scent. The brand gets a shout out in Sister Sledge’s disco classic, He’s the Greatest Dancer: “He wears the finest clothes, the best designers heaven knows … Halston, Gucci, Fiorucci.”


david bowie, romy haag at studio 54Straight from Berlin: David Bowie, Romy Haag. Via: www.saurabh.freshnet.com.


calvin klein vintage ad
Vintage ad for Calvin Klein's first fragrance, Calvin Klein, 1978.
calvin klein vintage ad
halston vintage ad
Vintage ad for Halston cosmetics, circa 1978.
halston vintage ad
Ralph lauren vintage perfume ad
Polo Ralph Lauren vintage ad for Polo and Lauren.
Via: www.menstoptens.com.
Ralph lauren vintage perfume ad
opium vintage ad 1977
The original ad for Opium by Yves Saint Laurent, 1977.
Via: www.marieclaire.co.uk.
opium vintage ad 1977
polo by Ralph Lauren. Oscar by Oscar de la renta. hasten by halston.
The smell of Studio 54:
Polo by Ralph Lauren, Oscar by Oscar de la Renta, Z-14 and Halston by Halston.
polo by Ralph Lauren. Oscar by Oscar de la renta. hasten by halston.

For the smell of the most celebrated club of our times, Berlin’s Berghain, check out our interview with artist Isabel Lewis: The scent of Berghain and talking plants.



 

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