ICON Racing by Alfred Dunhill: living the fast life!

Alfred Dunhill introduces the latest addition to their ICON collection: ICON Racing. The fragrance was inspired by the glory days of British motorsports — and by the color that stands for the thrill of the open road: British Racing Green. Find out more about the story behind the perfume!

Icon racing by Alfred Dunhill


The color of gentleman racers.


In 1893 Alfred Dunhill took over his father’s harness manufacturing business in London. He embraced the newfound craze for motoring and introduced outerwear for early adopters.

1929 then marked the first recorded use of dark green shades on a British racing car for the Bugatti of William Grover-Williams, driving in the very first Monaco Grand Prix. This color has become known as British Racing Green.


icon racing by alfred dunhillGetting ready for the open road. ICON Racing by Alfred Dunhill.


The glory days of British motorsports.


The latest addition to Alfred Dunhill’s ICON collection commemorates these two historic dates from the glory days of British motorsports. In the 1950s and 1960s British teams such as Aston Martin, Vanwall, Cooper, and Lotus were successful in Formula One and sports car racing, all using British Racing Green (or Brunswick Green, Hunter Green, or Moss Green).

Since then this iconic color speaks of glorious victories won by daring drivers. It stands for a particular lifestyle: the thrill of the open road. And these thrills the brand to produce a beautifully shot commercial populated by gentlemen drivers racing through the British landscape in an open-top sports car, leaving behind baffled deer grazing amidst the morning mist (watch here: www.dunhill.com).


icon racing by alfred dunhillThe perfect accessories to match the scent: car driver’s gloves by Alfred Dunhill.


Alfred Dunhill’s latest addition to the IICON line.


Naturally, Alfred Dunhill used British Racing Green for the flacon and the box of this newest scent perfume. Like all other flacons from the line the ICON Racing bottle was inspired by the automotive engineering technique of knurling, which creates a textured geometric pattern and was first used on Dunhill metal lighters in 1924.

How about the juice itself? With Italian bergamot, grapefruit and cardamom enhancing notes of black pepper and lavender ICON Racing embodies a distinctively fresh aroma The drumbeat of guaiac wood, vetiver and musk deliver warm and masculine base notes. IFF’s Laurent Le Guernec is the nose behind this manly concoction. ICON Racing is now available throughout Europe and the US.

icon racing by alfred dunhill


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