If stones could speak – the scent of matter

In the fairy tale Heart of Stone the hero decides to have his heart replaced with a stone in order to become the wealthiest man alive. But with his heart, he looses all empathy and joy of life and, eventually alienates his mother and murders his wife. So he decides to battle to reclaim his own heart from dodgy Dutch-Mike’s collection of human hearts. All his misdeeds are eventually forgiven and he lives happily ever after with his wife and family.

Memphis Design Studio’s Bernadeta Jamróz and Jean-Marc Dos Santos teamed up with photographer Nora Hegedüs to demonstrate in their masterfully produced editorial,  that stones are incorrectly perceived as lifeless stuff, unable to display any indications of life. As a matter of fact, they are a perfect match for perfume.

Their longevity makes them the ultimate witnesses of time and storytellers. Their capacity to store and release liquids and vapours makes them the perfect storage of olfactive memories. Just think of an incense-impregnated cornerstone in an ancient Tibetan temple that has heard and remembered millions of prayers, the stoup in a Gothic cathedral that has been touched by countless devout hands or the dusty stones of Via Apia in the a summer rain, releasing the hopes and dreams of those who have travelled to Rome for thousands of years … Enjoy!


ART DIRECTION & SET DESIGN: @memphis_design_studio: Bernadeta Jamróz @bernadtea_visual, Jean-Marc Dos Santos @atelier_alto

PHOTOGRAPHY: Nora Hegedüs @nora.still.life


The scent of matter …

… the matter of scent.


01. Esteée Lauder: Intuition

Estee oder intuition perfume

“Everything changes, even stone.”

—Claude Monet


PERFUMER: Alberto Morillas
YEAR: 2000




02. Carven: C’est Paris Pour Homme

c'est paris pour homme by carven in stone still life

“There is life in a stone. Any stone that sits in a field or lies on a beach takes on the memory of that place. You can feel that stones have witnessed so many things.

—Andy Goldsworthy


PERFUMER: Aurelien Guichard
YEAR: 2021



03. Le Galion: 222

set design with stones featuring 222 by le galion

“There will always be rocks in the road ahead us. They will be stumbling blocks or stepping stones; it all depends on how you use them”

—Friedrich Nietzsche


PERFUMER: David Maruitte
YEAR: 2014



4. Cartier: Must de Cartier Pour Homme

must de Cartier pour home by Cartier

“Stones are mute teachers; they silence the observer, and their most valuable lesson we cannot communicate”

—Johann Wolfgang von Goethe


PERFUMER: Nathalie Feisthauer
YEAR: 2000



5. Givenchy: Ysatis

Ysatis vintage perfume by Givenchy

“There are more riddles in stone than in a philosopher’s head.

—Damon Knight


PERFUMER: Dominique Ropion
YEAR: 1984



6. Diptyque: Eau Capitale

Eau Capitale, created for Diptyque by Olivier Pescheux

“I belive in beauty. I believe in stones and water, air and soil, people and their future and their fate.”

—Anselm Adams



PERFUMER: Olivier Pescheux
YEAR: 2019



7. Dior: J’Adore

J'ador by Dior perfume shoot

“The finest workers in stone are not copper or steel tools, but the gentle touches of air and water working at their leisure with a liberal allowance of time.”

—Henri David Thoreau



PERFUMER: Calice Becker
YEAR: 1999



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