Less is so much more – pure olfactive bliss

When you strip the latest perfume launch of all the glitz and glamour that surrounds it, what you end up with is – a bottle and some juice inside of it. Less can be so much more when you really want to focus on the thing itself! We selected four olfactive creations and their flacons that stand the test of the eye and the nose even without the shiny packaging, fancy ads and PR buzz.

London photographer Aivaras Simonis has been the perfect choice for this exercise in minimalism: With a keen eye for surface, shape  and material, he creates a different kind of beauty that celebrates the subtle, nuanced and more often than not the unexpected. For Scentury he created elaborate sets out of simple materials such as plastic foil and paper tape that make every detail count. Enjoy!


PHOTOGRAPHY: Aivaras Simonis, @aivaras_simonis

ASSISTANT: Renata Simone @renatasimone_com


Reduce to the max

… and experience abundance


01. Alfred Dunhill: Driven

driven by Alfred dunhill perfumes less is more

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”

—E.F. Schumacher


PERFUMER: David Apel
YEAR: 2021



02. Issey Miyake: A Drop d’Issey 

less is more perfumes issey miyake

“There is no greatness where there is not simplicity, goodness, and truth

—Leo Tolstoy


YEAR: 2021



03. Narciso Rodriguez: For Her 

“Simplicity is an acquired taste. Mankind, left free, instinctively complicates life.”

—Katharine Fullerton Gerould


PERFUMER: Christine Nagel
YEAR: 2003



4. Comme des Garçons: Zero

comme des garçons zero still life

“Simplicity is the ultimate sophistication?

— Leonardo da Vinci


YEAR: 2022



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