When you strip the latest perfume launch of all the glitz and glamour that surrounds it, what you end up with is – a bottle and some juice inside of it. Less can be so much more when you really want to focus on the thing itself! We selected four olfactive creations and their flacons that stand the test of the eye and the nose even without the shiny packaging, fancy ads and PR buzz.
London photographer Aivaras Simonis has been the perfect choice for this exercise in minimalism: With a keen eye for surface, shape and material, he creates a different kind of beauty that celebrates the subtle, nuanced and more often than not the unexpected. For Scentury he created elaborate sets out of simple materials such as plastic foil and paper tape that make every detail count. Enjoy!
ASSISTANT: Renata Simone @renatasimone_com
Reduce to the max
… and experience abundance
01. Alfred Dunhill: Driven
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”
PERFUMER: David Apel
02. Issey Miyake: A Drop d’Issey
“There is no greatness where there is not simplicity, goodness, and truth“
PERFUMER: Ane Ayo
03. Narciso Rodriguez: For Her
“Simplicity is an acquired taste. Mankind, left free, instinctively complicates life.”
—Katharine Fullerton Gerould
PERFUMER: Christine Nagel
4. Comme des Garçons: Zero
“Simplicity is the ultimate sophistication?“
— Leonardo da Vinci
PERFUMER: Fanny Bal
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