Hundreds of fragrances are created every year but very few of them have something new to say. Today we bring to you a selection of true classics young and old that have gained their place in the Olymp of perfume. Some of them were real game changers that altered the course of perfume history. Chanel No 5 for example, a ground-breaking creation from 1921, established an entirely new category of floral-aldehyde scents.
Paris photographer Lucas Laurent who has also been responsible for the set design, teamed up with floral designer Jefferson Fouquet to present these precious classics in a refreshingly new way.
Enjoy this series of enchanting still lifes which proof that true classics are eternally relevant and can be a constant source of joy and inspiration even 100 years after their creation!
PHOTOGRAPHY, CREATIVE DIRECTION & SET DESIGN: Lucas Laurent, @lucaslaurent_iconoclast
FLORAL DESIGN: @jefferson_fouquet
When time vanishes —
and eternity arrives.
01. Dior : Diorissimo
“Forever is composed of nows.”
PERFUMER: Edmond Roudnitska
02. Chanel: Chanel No 5
“All that is not eternal, is eternally out of date.”
PERFUMER: Ernest Beaux
03. Guerlain: Shalimar
“Timelessness is the ideal of pleasure.”
PERFUMER: Jacques Guerlain
04. Dior: J’adore
“Beauty is the moment when time vanishes and eternity arrives.”
PERFUMER: Calice Becker
05. Gucci: Flora (Glorious Mandarin)
“Elegance is the only beauty that never fades.”
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