Timeless – 5 eternal perfume classics for you

Hundreds of fragrances are created every year but very few of them have something new to say. Today we bring to you a selection of true classics young and old that have gained their place in the Olymp of perfume. Some of them were real game changers that altered the course of perfume history. Chanel No 5 for example, a ground-breaking creation from 1921, established an entirely new category of floral-aldehyde scents.

Paris photographer Lucas Laurent who has also been responsible for the set design, teamed up with floral designer Jefferson Fouquet to present these precious classics in a refreshingly new way.

Enjoy this series of enchanting still lifes which proof that true classics are eternally relevant and can be a constant source of joy and inspiration even 100 years after their creation!



PHOTOGRAPHY, CREATIVE DIRECTION & SET DESIGN: Lucas Laurent@lucaslaurent_iconoclast

FLORAL DESIGN: @jefferson_fouquet


When time vanishes —

and eternity arrives.



01. Dior : Diorissimo

timeless perfume classics diorissimo by Dior

“Forever is composed of nows.”

—Emily Dickinson


PERFUMER: Edmond Roudnitska
YEAR: 1956



02. Chanel: Chanel No 5

Chanel no 5 perfume still life

“All that is not eternal, is eternally out of date.”

—C.S. Lewis


PERFUMER: Ernest Beaux
YEAR: 1921



03. Guerlain: Shalimar

shalimar perfume by guerlain

“Timelessness is the ideal of pleasure.”

—Herbert Marcus


PERFUMER: Jacques Guerlain
YEAR: 1925



04. Dior: J’adore

j'adore by Dior in a perfume editorial by Lucas laurent

“Beauty is the moment when time vanishes and eternity arrives.”

—Amit Ray


PERFUMER: Calice Becker
YEAR: 1999



05. Gucci: Flora (Glorious Mandarin)

flora by Gucci

“Elegance is the only beauty that never fades.”

—Audrey Hepburn


PERFUMER: unknown
YEAR: 2009



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