Henri Matisse once said that there were flowers everywhere for those who wanted to see them. There’s profound wisdom in these words encouraging us to seek and find beauty, joy and meaning in the world we live in — especially when times get rough. The quote resonated profoundly with us while we were preparing our 2021 SPRING ESCENTIALS.
So we asked photographer Armin Zogbaum and creative director Anna Nizio to take it from there and create a series of floral perfume still lifes to celebrate the beauty of spring and, of course, perfume. Because after all, isn’t perfume the zest of life destilled from nature?
Fot their second photo shoot for Scentury the two decided to entirely rely on set design, lighting and analog effects — no postproduction, no digital effects, just a little cleaning up with the help of retoucher Olivier Yoshitomi. Everything you see has been created in the camera. The results are absolutely stunning and celebrate flowers and perfume in a sensual aesthetic that can be traced back to the pre-digital era of still life photography, or possibly even further back to the iconic flower cut outs by Henri Matisse. Enjoy life, celebrate spring!
PHOTOGRAPHY: Armin Zogbaum, @arminzogbaum
CREATIVE DIRECTION: Anna Nizio, @anna_nizio
RETOUCHING: Olivier Yoshitomi, @verticis360
Say it with flowers.
6 inspiring scents to celebrate spring.
01. Francesca dell’Orio: S’il Vous Play
A flower blossoms for its own joy.
02. GUCCI: Bloom Profumo Di Fiori
I must have flowers, always, and always.
PERFUMER: Alberto Morillas
03. Louis Vuitton: California Dream
The earth laughs in flowers.
—Ralph Waldo Emerson
PERFUMER: Jacques Cavalier
04. Narciso Rodriguez: Narciso
There are always flowers for those who want to see them.
– Narciso Eau de Parfum Poudrée: Aurelien Guichard
– Narciso Eau de Parfum Ambrée: Aurelien Guichard
– Narciso Rouge Eau de Toilette: Nadège Le Garlantezec, Sonia Constant
YEAR: 2016, 2020, 2019
05. Gritti: Arancia Ambrata
Be honest, be nice, be a flower not a weed.
PERFUMER: Luca Gritti
06. Memoize: Rose Luxuria
Flowers don’t tell; they show.
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