Welcome to Miami – Bienvenidos a Miami

Joy ride with us to Miami Beach, the city that’s every shade of sunlight and skin, ice cream and art deco. Where Sonny and Tubbs roll up their satin sleeves as they hop out of their white Daytona Spyder. Where Sly Stallone grins brighter than his ornate chandeliers, Madonna goes Borderline(but Like A Virgin!), and Gianni Versace dangles the boys off his arm. To capture Miami’s magic, Stockholm photographer Johan Rydberg created this joyful series with a selection of carefully picked summer fragrances —your flight ticket to South Beach. Welcome to paradise!

PHOTOGRAPHY: Johan Rydberg


All night on the beach till the break of dawn.

Uh, uh, yeah, Miami, uh, uh!


01. Giorgio Armani: Ocean die Gioia

ocean di giorgio in a still life by johan rydberg

Here I am in the place where I come let go
Miami the bass and the sunset low
Everyday like a mardi gras, everybody party all day
No work all play, okay.

Welcome To Miami by Will Smith


PERFUMERS: Marypierre Julien, Sonia Constant
YEAR: 2020



02. Huygens: Moon River

summer fragrance editorial miami beach

Can y’all feel me, all ages and races
Real sweet faces
Every different nation, Spanish, Hatian, Indian, Jamaican
Black, White, Cuban, and Asian

Welcome To Miami by Will Smith


PERFUMER: Corinne Cachen
YEAR: 2018



03. Missoni: Missoni 

best summer fragrances missoni

Don’t get me wrong, Chi-town got it goin’ on
And New York is the city that we know don’t sleep
And we all know that L.A. and Philly stay jiggy
But on the sneak, Miami bringin’ heat for real.

Welcome To Miami by Will Smith


PERFUMER: Quentin Bisch



04. Arielle Shoshana: Sunday

sunday perfume by arielle shoshana

Party in the city where the heat is on
All night, on the beach till the break of dawn
“Welcome to Miami”
“Bienvenidos a Miami”.

Welcome To Miami by Will Smith


PERFUMER: Cecile Hua
YEAR: 2019


If you enjoyed this post  you might also like this summer perfume editorial.


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