Let perfume bloom – the scent of beauty.

As long as anyone can remember flowers have been a symbol for all aspects of life: red roses stand for love, forget me nots for faithfulness. White lilies epitomise innocence, violets modesty. Even the darker sides of human existence have their floral ambassador, such as the narcissus that symbolises envy, or chrysanthemum, the flower of grief.

In her exclusive editorial for Scentury, French photographer Laura Lecat who lives in Paris and Orléans celebrates flowers simply for what they are: a source of visual and olfactive beauty and joy. Together with floral stylist Anna Davasse she created still lifes of fragrant beauty, paying loving attention to each detail. What better way to bring to you this selection of perfume masterpieces that are just that: simply beautiful? Enjoy!


PHOTOGRAPHYLaura Lecat, @laura.lecat

SET STYLING: Anna Davasse


Fragrant beauty

Let flowers speak!



01. Courrèges: La Fille De L’Air

la fille de l'air by courgesperfume editorial spring scents

“All the flowers of tomorrow are in the seeds of today.

–English Proverb


PERFUMER: Fabrice Pellegrin
YEAR: 2021


03. Chanel: No 5 L’Eau

fragrance editorial featuring no5 by Chanel

“I paint flowers so they will not die.”

–Frida Kahlo


PERFUMER: Olivier Polge
YEAR: 2016


03. Lancôme: Idôle

dole by lancome editorial shoot

“I must have flowers, always, and always.”

–Henri Matisse


PERFUMERS: Adriana Medina-Baez, Nadège Le Garlantezec, Shyamala Maisondieu
YEAR: 2019


04. Cartier: Carat

Parfums carat by Cartier

“Every flower blooms in its own time.

–Ken Petti

PERFUMER: Mathilde Laurent
YEAR: 2018


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